It used to be that a website was seen as a static collection of promotional materials. Business owners simply took all of their promotional material, uploaded it to the internet, and that was the end of it. It was a grudge purchase- there was a true disjoint between what customers expected and what business owners were willing to invest in. And business owners were right - years ago it was next to impossible to track the relationship between a website and sales.

 

But customers have spoken loud and clear- over 80% of instore purchases are preceeded by online research.

 

Now is the time to start treating your website like a viable opportunity to engage prospects and customers.

 

You have to make sure that your website is focussed on collecting email addresses, promoting your value proposition. If you have regular specials they have to be on your website first and sent by email to your opt-in list first.

 

Websites can be your lowest-cost and highest-conversion opportunity.

 

High cost of staff

Where are you at? Looking to make sure all your customers can see your site? What your traffic is? What your bounce rate is?

 

Offload costs

 

Packages:

 

form creation & email monitoring

 

 

Your Web site needs to be a dynamic lead-generating and conversion tool for your business

Marketing Management

Email Monitoring

Project Management

Merchandising

Marketing Tools

Content

Your Web site is seen by your prospects and customers in the exact same way as is your bricks and mortar location. It needs to be merchandised, updated, and kept clean. It needs to be easy to get around, your calls to actions and value propostions need to be front and center, and your communication needs to be a two-way committment with customers to achieve true customer service.

 

Most businesses do not have the in-house expertise to update their Web sites – never mind to properly market with them. Let us bring a whole new dimension to your Web site and internet marketing efforts. We can work with you to ensure that your site is actively responding to your customer's needs and is working for you as a lead generating and sales revenue tool.

 

Our range of services can includes the following – we can offer any and all specifically for you:

 

 

Marketing focussed design- front page marketing programs, ad rotations, flyers updates

 

Conversion Tools: Surveys, Contact forms, Email marketing sign-up & database management

 

Adwords – Advertising Banners – purchasing, ad design, copy writing & custome landing pages

 

Analytics – True measurements of how your site, staff, and sales process is performing for you

 

Usability: make sure people can use your site

 

Web Standards- proper coding so that your customers are seeing what you intended

 

 

With 60% of online shoppers researching product purchase on the internet before making a purchase instore, your site can be a make-it or break-it proposition for a potential customer.

Our Approach to Pricing

We can make marketing your Web site a cost-effective ongoing process with a high return on investment. Our services are available as either: consultancy, retainer, or turn-key basis. Contact us today for a no-risk meeting where we can sit down and talk about your Web site, your competition, and your goals.